- Creative Direction
- App Design
Creative Direction & App Design
Quitta is an app aimed to help smokers who want to quit their habit in a supportive and simple way. I was engaged by Sydney-based studio Fohm to provide the Creative Direction for the app, develop the user journey, direct interaction animations, and design the visual look of the app. I worked closely with designer Lauren Bradley to roll out the various screens, as well liased with the development team to ensure the designs were translated in a precise manner.