- App Design
- UX Design
As Co-Designer for the Ray-Ban Never Hide app I liased with international offices in London, Mumbai, and Milan. My role required strategic thinking in layout, user journey and functionality, and design of the app along with Nomi Kaplan.
The app supported the Never Hide global campaign and allowed Ray-Ban fans to easily share their ‘NEVER HIDE moments’, apply filters, and post pics on Ray-Ban.com. The app also used Augmented Reality to find events such as Coachella, SXSW and numerous gigs. Fans were also able to unlock video content by using photo recognition on OOH advertising.