The Simple Market is a community health food store in Adelaide, South Australia, offering quality, fresh, organic, bulk and local products. I was engaged by The Simple Market to create a brand identity for the store that reflected the owners’ vision; a simple, clean, honest and personable brand.
What makes The Simple Market so special is their commitment to the customer, the community and to their environment. Some of these initiatives include the volunteering and participation in local events, excess food donation to those in need, the use of non toxic paint in their store, recycled furnishings and store fit outs, composting organic waste, and the use of recyclable packaging to name a few.
The brand identity I created for The Simple Market is safe, warm, simple and honest, keeping all trends and pretentiousness at the door, but instead focusing on it’s core honest values.