Happy Billboard Project

Custom Typography


  • Custom Typography


Happy Billboard Project is an initiative by Adelaide-based artist Sarah Connor. After taking to the streets with friends and holding up positive posters to passers-by, Sarah noticed how much of a difference these simple posters made to the public. In 2014 Sarah applied for a grant to take this concept to a large scale and put these messages in huge billboards around the most high traffic areas in Sydney. With this goal in mind, Sarah approached me to design these billboards. I decided to create custom typography for these posters as I really wanted audiences to feel the human element behind the message. I provided Sarah with two options; one coloured by hand and one drawn on the computer. With the help of these posters Sarah won her $12,000 grant and made her dream a reality.