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Australia’s Own

Branding & Packaging


  • Creative Direction
  • Branding
  • Packaging
  • Illustration


Australia’s Own is one of the largest supermarket health food brands in Australia offering sustainable, ethically-sourced and environmentally friendly foods; Made in Australia By Australians.

Having positioned themselves in the market as an honest brand, making high quality real food accessible, affordable and an everyday experience, Australia’s Own was looking to expand their repertoire to offer non-organic products.

The challenge was to create an overarching brand that hold two distinct organic & non-organic offerings under one brand whilst modernizing the brand. I was engaged by Australia’s Own to provide creative guidance in the discovery phase and create concepts as to how this transition could be achieved visually.